Overview

Challenges

Going into the meeting with Charm City CrossFit, they were interested in getting help with their social media. They had no brand guidelines for them to follow when making posts or for other marketing materials. After further conversation we decided to go through the discovery phase to define the brand, users and goals. We needed to define the brand and bridge the gap between the users to create loyal customers.

Results

  • We created brand guidelines that defined the fundamentals of the brand
  • We added core values and brand messaging to the guidelines to simplify what their post should portray
  • We also added a social media section in the guidelines that suggested what to post and how it should look to fit the brand

Deliverable

Discovery/Strategy
Stylescapes
Brand Messaging
Branding Guidelines

Discovery Phase

Through an in-person discover phase we defined the brand through brand attrubutes, users stories, need and solution, and goals for CCC. From there we clean up the info and create a strategy for the brand that connects the brand to the users needs so we can reach your goals.


Position Statement

For the fun-loving, diverse, and active people seeking quick, fun, and challenging workouts that are scalable for all skill levels. Charm City Crossfit is the fun-ctional fitness gym in Mt. Vernon that is welcoming, social, and fun so they can be more confident and healthier one hour at a time. Achieving your fitness goals are empowering and can be fun when done with others.              

Brand Messaging

Fun | Social | Welcoming

Overview

Their main goal was to improve their social awareness and through the discovery phase we broke down the brand into three words: Fun, social, and welcoming. These three words are what their social post should look, sound and feel like.

Messaging Examples

FUN-CTIONAL FITNESS
JOIN US FOR A SIX PACK
HONEY, “I’M GOING TO WORKOUT WITH FRIENDS”
#FUN-CTIONAL FITNESS
WE'RE GOING OUT FOR BURPEES

Testimonial

We were a little iffy working with Taylor at first because we had not met him before and had never spoken to anyone about our gym's brand or image. We decided to work with him to help develop a brand image mainly for our social media presence. Taylor helped us break down the ideas and goals of our gym and our services in a great way and showed us how to present those ideas to our target market (which he also helped us discover in more detail). Taylor went beyond our expectations and also provided ideas for our website, logo, and overall theme to help with our marketing efforts. If you’re looking for guidance to grow your brand or presence I think Taylor’s services can be a great asset to a growing box.

Nick Secscenski | Owner
Charm City Crossfit
Charm City Crossfit Brand Guidelines
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