Overview

Challenges

  • Create 2-3 limited edition shirt designs to be sold on their online store during the holiday season.
  • Make a shirt students-athletes would be proud to wear outside of workouts.
  • Add a bit of swag to their corporate identity but still recognizable.
  • Design a look that is trendy and fashionable for students but meet their desired look of cool, “Badass”, and innovative.

Results

  • The shirt recieved great reviews from current members
  • The design was on brand and fit the goal of creating something cool, badass, and innovative.

Deliverable

Discovery/Strategy
T-Shirt Design


Brand ATTRIBUTES

Cool

They wanted to appeal to students-athlets of all ages so a cool shirt was an obvious must be.

"Badass"

When asked how will we know if this will be a success, they said, "we want to create a shirt that they would wear outside of workouts and feel like a badass wearing a PSM shirt".

Technology

They take pride in how they use technology to develop athletes. They feel this is what sets them apart from the competition.

Charm City Crossfit Brand GuidelinesCharm City Crossfit Brand Guidelines
Charm City Crossfit Brand GuidelinesCharm City Crossfit Brand Guidelines
Charm City Crossfit Brand GuidelinesCharm City Crossfit Brand Guidelines
Charm City Crossfit Brand GuidelinesCharm City Crossfit Brand Guidelines
BACK TO WORK PAGE
< NEXTNEXT >
Back To Top