Concept

Sports Logo

Price Pandas Concept

School Sports Identity Redesign Concept

SUMMARY

We started this school redesign series in order to showcase our ability to create high-quality sports logos. We used our team’s former schools to show off our skills. We started with Price Elementary School, and imagined what the school’s goal would be for this redesign. We came up with the following list:

Deliverable

Sport Identity Designs

Wordmark

Basketball Jersey

School Flyer

Shirt Design

Goals

Create a “non-aggressive” character, considering younger students

Incorporate elements of a panda

Create an identity system that can be used for both a sports logo but also as a school brand

Challanges

Outcomes

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Look & Feel

Tone & Voice

Brand Pillars

TagLine

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Testimonial

North Side Legends

Holiday Shootout

Try Hard Clan