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Howenstine Designs is a sports brand strategy and identity design studio that helps sports performance facilities fill their facility with the right athletes by creating a playbook to execute and manage their brand.

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Positioned to Win

Through a collaborative user-centered process, we create a playbook that allows you to position yourself in the market for success. For your brand to win, you need to stand out from your competitors and we accomplish this through an intensive strategy session. During the session, we narrow down your ideal client and uncover their needs and how we can exceed their expectations to create customer loyalty. Then we developed the top-notch creative you need to win.

Game Plan

Coaching Philosophy


Our process consists of a collaborative in-person workshop which takes your expertise and develops it into digestible information for your customers.

Brand Practitioner

We diagnose before we prescribe. As experts in the sports branding and design field, we have developed a process to uncover the real issues in your company.


Scaffolding - The process is built in a way which builds up to a final deliverable. You will sign off at each step to assure you are getting exactly what you want. No grand reveals or surprises.

More Philosophies
Hockey Sports Logo from Howenstine Designs

Case Study

Indiana Elite Hockey


    • Innovative logo placement.
    • Marketable, new logo used to promote Elite 
    • Enticing jersey design to attract top talent to tryouts
    Howenstine Designs Sports Stripes


    We were a little iffy working with Taylor at first because we had not met him before and had never spoken to anyone about our gyms brand or image. We decided to work with him to help develop a brand image mainly for our social media presence. Taylor helped us break down the ideas and goals of our gym and our services in a great way and showed us how to present those ideas to our target market (which he also helped us discover in more detail). Taylor went beyond our expectations and also provided ideas for our website, logo, and overall theme to help with our marketing efforts. If you’re looking for guidance to grow your brand or presence I think Taylor’s services can be a great asset to a growing box.
    Nick Secscenski | Owner
    Charm City Crossfit
    "Commitment to a great product. He delivered!
    Ability to learn/understand my needs as a client in healthcare in which he had no previous reference point. Ability to design, communicate, edit, change and end with an exceptional product, while always being professional, friendly and committed.”
    Molly Daugherty | Founder
    Howenstine Design Sport Stripes

    Past Teammates

    about the team
    Howenstine Designs Teammates images