Trust the Process

The process is based around three basic game plan philosophies: Teamwork, Fundamentals, and Brand Practitioner. Together (teamwork) they create the fundamentals (Brand personality, user needs, business goals and then prescribe a solution to your goals that bridge the gap between your brand and users' needs.

The Process | Phase 1

Try outs

First, we meet and interview to see if we are a good fit. Our process and services aren't for everyone. As a small agency, we are only allowed a few new clients each year so it's crucial to make sure we match up.

The Process | Phase 2

Discovery Phase

Live in-person facilitated workshop to discover your brand fundamentals
Brand AttributesDefine all 6 touch points of your brand, create a mission & vision statement, and core values
User ProfilesWe define your target market, customer journey, and define their needs/wants
GoalsRevenue Goals, Efficiency Goals, Awareness Goals

The Process | Phase 2

Discovery Brief

This is the brand breakdown from what we discover during the workshop. We clean up the info from the live session so you can share what we uncovered with employees and vendors.

We develop a position statement, brand messaging, playbook to meet your goals, a clear foundation of your brand

The Process | Phase 2

Research Phase

We find commonality in the words from the discovery phase and narrow it down to a few words that define your brand. We take those words and find images that represents the look and feel of those words. You will sign off before moving forward to assure we are on the right path.

The Process | Phase 2

Stylescapes

At the end of this process we will create 2-3 stylescapes that will give you a complete overview of the brand's look, feel, and messaging. This is a way for you to see the brand at all touch points.

The Process | Phase 3

Actionable Deliverables

After the discover phase we take your defined brand, what your user considers a win or lose, and create the next step based off your goals and needs. We give you the playbook to maximize your time and money.

01
The Process | Phase 1

Tryours

First, we meet and interview to see if we are a good fit. Our process and services aren't for everyone. As a small agency, we are only allowed a few new clients each year so it's crucial to make sure we match up.

02
The Process | Phase 1

Contracts

Boring Business NECESSITIES

We want to create a win-win or the double thank you. In order to do that we need to talk money, terms and details.

03
The Process | Strategy Phase

Create the PLaybook

Winning is in the prepration

All initial engagements will start with a brand strategy process. Here we will create the foundation and fundamental from which all decision will be made. We will define your brand, define your customer, define your competition, and then define your goals. Once complete you will have the tools and frameworks to build a championship brand.

04
The Process | Strategy Phase

Gameplan

plan of attack

Once we have defined all aspects of the brand and the playbook is complete we will give you recommendations of plays (marketing campaign, creative projects, update messaging, rebrand, and ect.) needed beat your competition and win more of the customers you want.

05
The Process | Exucution Phase

Game DAy

Lets get ready to Rumble

Once we decide on the game plan, we will start to create and execute that plan in the market. This is where the creative execution begins or where we start working towards reaching your goals.

06
The Process | Audit Phase

Game film

Build a Dynasty

We will track the progress to see what works and what doesn't work and why. Constantly updating goals and improving the brand to keep the edge over the competition. With free yearly brand audits we make sure goals are reached.

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