Ayanna Patteson was PSM's first NIL athlete and now plays for the UConn Huskies women's basketball team. Ayanna and the PSM team are hosting an event to empower women athletes. This will be a 3-day event, with a banquet, awards for woman athlete of the year, a one-day basketball camp, a 3 vs 3 tournaments, and an all-star game.
Create an identity design for an upcoming event.
Create a look and feel around woman's empowerment, autism awareness, and basketball.
Find a way to incorporate autism and basketball tastefully.
Aligning the needs and goals of the PSM team with Ayanna Patterson's brand.
Conducted research to make sure this project properly represented autism awareness.
The project created an identity that met all the goals.