As a personal training start-up, Neon Fitness needed to define their brand and position themselves in a competitive market for success. They wanted to provide custom workout programs that are personalized for that specific person and their needs. It was important for them to create a cost-effective solution to expensive one-on-one training sessions while also keeping the personable aspect of one-on-one personal training.
We discovered that Neon Fitness wanted to help all sorts of people become healthier at an affordable price. They wanted to provide personal training for people with busy schedules who can't make it to the gym everyday. They wanted to be able to provide a tried and proven workout program while being able to keep it affordable. They wanted to provide coaching virtually through video messaging while also creating personalized programs based off their specific goals, needs, and skill level. Through that, we created a brand based off the idea of being virtually personable.
After the discovery phase and mood boards we had the pieces to create messaging that fits the users’ needs. Neon Fitness wanted to be affordable, yet personable, like a one-on-one personal trainer. To keep costs low, we formulated the idea of providing virtual training to limit on-site hours. This also created solutions for the user needs that we found during the user profile phase. The obstacle faced by most users was the need for flexible coaching and workouts that were compatible with their busy schedules. With the Information we uncovered from this process we were able to create a tagline that fit the brand perfectly.