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Indianapolis & Ft. Wayne, Indiana
260-602-8043
Taylor@HowenstineDesigns.com
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Going into the meeting with Charm City CrossFit, they were interested in getting help with their social media. They had no brand guidelines for them to follow when making posts or for other marketing materials. After further conversation, we decided to go through the discovery phase to define the brand, the users, and goals.
Brand Strategy
Stylescapes
Brand Messaging
Brand Guidelines
Social Media Planning
Their main goal was to improve their social awareness and through the discovery phase we broke down the brand into three words: Fun, social, and welcoming. These three words are what their social post should look, sound and feel like.
Through an in-person discover phase we defined the brand through brand attrubutes, users stories, need and solution, and goals for CCC. From there we clean up the info and create a strategy for the brand that connects the brand to the users needs so we can reach your goals.
Their main goal was to improve their social awareness and through the discovery phase we broke down the brand into three words: Fun, social, and welcoming. These three words are what their social post should look, sound and feel like.
FUN-CTIONAL FITNESS
JOIN US FOR A SIX PACK
HONEY, “I’M GOING TO WORKOUT WITH FRIENDS”
#FUN-CTIONAL FITNESS
WE'RE GOING OUT FOR BURPEES
For the fun-loving, diverse, and active people seeking quick, fun, and challenging workouts that are scalable for all skill levels. Charm City Crossfit is the fun-ctional fitness gym in Mt. Vernon that is welcoming, social, and fun so they can be more confident and healthier one hour at a time. Achieving your fitness goals are empowering and can be fun when done with others.
