Parkview Sports Medicine
Sport Performance Shirt Designs
Brand Discovery
Word Boards
Mood Boards
Shirt Designs
Goals
- Design 2-3 limited edition shirts to sell on their online shop for the holidays
- Add a bit of swag to the PSM Performance department while following corporate guidelines
- Create something student-athletes find trendy and desirable
Outcomes
- Defined goals and brand attributes
- Broke it down into three creative directions: crisp, badass, and tech
- Created something that fit their brand but was also cool enough for students to wear outside of work outs
Neon Fitness
Price Pandas Concept
North Side Legends
