Portfolio

Parkview Sports Medicine

Sport Performance Shirt Designs

SUMMARY

Deliverable

Brand Discovery

Word Boards

Mood Boards

Shirt Designs

Goals

  • Design 2-3 limited edition shirts to sell on their online shop for the holidays
  • Add a bit of swag to the PSM Performance department while following corporate guidelines
  • Create something student-athletes find trendy and desirable

Challanges

    Outcomes

    • Defined goals and brand attributes
    • Broke it down into three creative directions: crisp, badass, and tech
    • Created something that fit their brand but was also cool enough for students to wear outside of work outs
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      Look & Feel

      Tone & Voice

      Brand Pillars

      TagLine

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      Testimonial

      Cam Rogers Player Logo
      Northeast Indiana Gamenight
      Portage Rams Middle School