Case Study

SYOTC

Identity Design

SUMMARY

The people at SYOTC are expert content creators, showcasing basketball’s, gritty grassroots, and its culture. Their mission is to create all sorts of content for “hoop heads” by highlighting the stories of basketball players and the people in the business who came from humble beginnings and are now on top.

Deliverable

Identity Design

Icons

Wordmark

Color Scheme

Identity Guidelines

Goals

Challanges

    Outcomes

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      Look & Feel

      Tone & Voice

      Brand Pillars

      TagLine

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      Testimonial

      Shupe Rehab and Performance
      Cam Rogers Player Logo
      North Side Legends