Shupe Rehab & Performance (Shupe R&P) was created to meet athletes’ orthopedic and sports performance needs. Owner and founder, Brad Shupe, is committed to help athletes reach their fullest potential, by equipping them with the tools and knowledge necessary to stay focused and meet their goals. Shupe’s commitment is evident by his service and personalized, one-on-one care that gets athletes results faster.
Web Design & Development
Due to the Covid-19 pandemic, we had several “in-person,” live Zoom calls where we facilitated workshops and exercises with Brad in order to:
With this information, we created the Shupe Rehab & Performance brand, highlighting the organization’s:
During our strategy phase, our goal was to uncover and develop a strong and core brand foundation that will guide Brad’s decisions. With Shupe, we uncovered that his business model is disrupting the status quo of the physical therapy. For Shupe to succeed, we encouraged trust by emphasizing his experience and knowledge. We also positioned Brad as an expert working closely with athletes and cross-fitters in order to ease the feelings of risk for patients by opting for a cash model.
After analyzing our data, we decided on:
For athletes looking to become pain free, Shupe Rehab & Performance is an orthopedic services clinic that delivers one-to-one personalized care with fast recoveries in a fully equipped facility so that athletes can get back to reaching their goals because the best healthcare option should be available to everyone.