Concept
Sports Logo

Portage Rams Middle School

School Redesign Concept Project

SUMMARY

This project is also part of the school redesign project. Like with the other projects, in this project, we wanted to anticipate what the team's goals would be for a redesign. Our goal became creating something more realistic as opposed to a typical cartoon-style design that elementary schools tend to go with.

Deliverable

Sports Branding

Sports Identity

Jersey Mockups

Goals

Focus on a realistic depiction 
Create a strong character
Depict “power”

Challanges

    Outcomes

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      Look & Feel

      Tone & Voice

      Brand Pillars

      TagLine

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      Testimonial

      Neon Fitness
      Charm City Crossfit
      Cam Rogers Social Graphic