Confidently Differentiated

Howenstine Designs is a sports brand strategy and identity design studio that helps lower-level sports teams develop a playbook that represents their fans, athletes, and the community.

Back To Top

Why Branding

Most sports team re-brand when they have become misaligned with the personality and values of the fans, the city, and the athletes. Fans of sports teams find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. Your brand is not all visual, it's cultural.

Benifits

  • Improve Recognition
  • Improve Sponsorship
  • Builds Trust
  • Identifies Who You Are
  • Express What You Stand For
  • Connect With Your Community
  • Align with Fans

SUCCESSFUL RE-BRAND EXAMPLES

The best brands create an emotional connection through experience. Nothing encapsulates this more than the Toronto Raptors and their “We the North” slogan. The Raptors, being the only NBA team outside the US, wanted to unite their fans around a singular notion of ‘being Canadian.

Lets see if we can help create your Future today!

260-602-8043Taylor@HowenstineDesigns.com

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Testimonial

We were a little iffy working with Taylor at first because we had not met him before and had never spoken to anyone about our gym's brand or image. We decided to work with him to help develop a brand image mainly for our social media presence. Taylor helped us break down the ideas and goals of our gym and our services in a great way and showed us how to present those ideas to our target market (which he also helped us discover in more detail). Taylor went beyond our expectations and also provided ideas for our website, logo, and overall theme to help with our marketing efforts. If you’re looking for guidance to grow your brand or presence I think Taylor’s services can be a great asset to a growing box.

Nick Secscenski | Owner
Charm City Crossfit