Indianapolis & Ft. Wayne, Indiana
260-602-8043
Taylor@HowenstineDesigns.com
Howenstine Designs is a sports brand strategy and identity design studio that helps lower-level sports teams develop a playbook that represents their fans, athletes, and the community.
Most sports team re-brand when they have become misaligned with the personality and values of the fans, the city, and the athletes. Fans of sports teams find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. Your brand is not all visual, it's cultural.
The best brands create an emotional connection through experience. Nothing encapsulates this more than the Toronto Raptors and their “We the North” slogan. The Raptors, being the only NBA team outside the US, wanted to unite their fans around a singular notion of ‘being Canadian.